Saturday, September 8, 2012

Snack Sized portions - The Genius of Marketing


A few years ago we were Super-Sizing everything... now it seems the trend is Snack-Sized items. Oh how times have changed.

I'm sure McDonalds with their snack-sized McFlurry, Haagen-Dazs with their Vanilla and Almond snack-sized ice cream bar or Tim Hortons with their Toasted Chicken Minis aren't looking out for your waistline. No, they're looking out for their bottom line. And what easier way than reducing the size of their products?

Under the guise of showing concern for your well being by cutting calories the companies are just cutting costs (and increasing their profits). How smart is that? You put a new spin on things and turn out looking like the good guy.

In the long run I suppose it's a good thing. Overall, as a society, we're way too big. We need to shift our way of thinking to eat healthier food in moderation and to exercise. So if increasing profits for big corporations is one way to kick start the movement then so be it.

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